MAMA Academy
Recommended by Ellie’s Rainbow
Overview
MAMA Academy is a UK-based charity (MUMS AND MIDWIVES AWARENESS ACADEMY) committed to empowering maternity professionals and expectant parents with stillbirth prevention methods, aiming to help more babies arrive safely. They provide a wide range of digital resources to support you through pregnancy and birth.
MAMA Academy is here to support you through your pregnancy after loss journey, ensuring you have access to the information and reassurance you need.
Support Services
Educational Materials: MAMA Academy offers a wealth of information on topics such as accessing pregnancy care, understanding antenatal appointments, and recognising important health signs during pregnancy.
MAMA Wellbeing Wallets
Designed to help expectant parents track their maternity notes while reinforcing key pregnancy safety messages. These wallets contain safer pregnancy guidance, helping parents feel more in control while ensuring vital health information is easily accessible.
Pregnancy Passports
For NHS Trusts using digital maternity records, the Pregnancy Passport provides the same critical information as the Wellbeing Wallets, ensuring expectant parents have essential pregnancy safety details at their fingertips.
Rainbow Pregnancy Support Line
A free helpline providing reassurance and guidance for parents navigating pregnancy after baby loss. Whether it's seeking emotional support, asking questions about monitoring baby movements, or discussing medical concerns, the Rainbow Support Line is there to help.
Professional Training: The charity supports midwives and other maternity professionals through resources like the Stillbirth Prevention i-learn Module, current guidelines, and e-learning opportunities to enhance their knowledge and skills.
Support For…
Expectant Parents: Providing educational resources on safer pregnancy practices, including monitoring baby movements and understanding antenatal care.
Maternity Professionals: Offering training modules, up-to-date guidelines, and tools to enhance clinical practices in stillbirth prevention.
“The Rainbow Pregnancy Support Line was a lifesaver. Just knowing I could call and talk to someone who understood was a huge comfort.”
“The Wellbeing Wallet gave me peace of mind throughout my pregnancy after loss. I felt more informed and in control of my care.”
How to connect
Website: https://www.mamaacademy.org.uk/
Email: contact@mamaacademy.org.uk
Phone: 07427 851670
Facebook: MAMA Academy on Facebook
Instagram: @mamaacademy
X: @MAMAAcademy
YouTube: MAMA Academy Channel
Legal Entity
Operating under the official name Mums and Midwives Awareness Academy, MAMA Academy is registered with the Charity Commission for England and Wales (Charity Number: 1153325).
Registered address: International House, 12 Constance Street, LONDON E16 2DQ
Click Here for more information on their legal entity, accounts and governing documents.
Location
Operational Address: 10 Hartland Close Addlestone Surrey KT15 3AD
MAMA Academy collaborates with various NHS Trusts across the UK to promote safer pregnancies. In Surrey, they have established key local partnerships, notably with Ashford and St Peter's Hospitals, which distribute MAMA Academy's Wellbeing Wallets to expectant mothers.
Additionally, the Royal Surrey Charity has funded the distribution of these resources to every pregnant woman in the Surrey Heartlands area for a 12-month period.
Beyond Surrey, MAMA Academy's Wellbeing Wallets are utilised in numerous hospitals nationwide. A pilot programme funded by NHS England saw 80,000 wallets distributed across 15 NHS Trusts, with nearly all reporting a significant decrease in stillbirth rates during their use.
Currently, these wallets are being distributed in two-thirds of NHS Trusts across the country as part of the government's strategy to reduce stillbirths by 50% by 2025.
Founders
MAMA Academy was founded in 2012 by Heidi Eldridge, following the stillbirth of her son, Aidan. Heidi turned her personal tragedy into a mission to educate and empower parents and healthcare professionals on stillbirth prevention. Since its founding, MAMA Academy has played a vital role in promoting safer pregnancy practices across the UK.
The charities Trustee Board for 2023/2024:
Amanda Bastianelli - Trustee and Chair
Marisa Kamall - Trustee
Patricia Mugwangi - Trustee
Laura Alexander - Trustee
Robin Meltzer - Trustee
Heidi Eldridge - Chief Executive Officer
At Ellie’s Rainbow, we aim to provide accurate and up-to-date information about the incredible organisations supporting families through baby loss. The details on this page have been compiled to help guide you to the resources offered by this organisation.
If you are a representative of this organisation and notice any inaccuracies, missing information, or wish to request updates, please contact us at support@ellies.gift. We’re committed to ensuring this page is as helpful and accurate as possible for those seeking support.